The KIT. A strong brand.
Our goal is to work with you to consistently establish the KIT brand as "The Research University in the Helmholtz Association" both internally and externally. We, the Central Marketing and Knowledge Transfer Department (SEK-ZM), are the interface in marketing-relevant activities and coordinate the targeted approach to our target groups in close cooperation with central and decentralized KIT actors. The target group is addressed via suitable marketing projects, merchandising products, and cooperation with ambassadors and multipliers. A uniform appearance, also called corporate design, provides the visual basis for all activities and increases the recognition value.