Central Marketing and Knowledge Transfer Department

The Central Marketing and Knowledge Transfer Department (SEK-ZM), as the central coordination unit, harmonizes KIT's target group-specific marketing activities and provides advice to KIT's stakeholders.
Our team significantly controls the further development of the brand portfolio as well as the corporate design along the marketing and communication strategy (intranet) of KIT. In this function, we are the interface for the implementation of the marketing strategy and the first contact for all brand-relevant questions.

Our portfolio at a glance:

• Maintenance and further development of the KIT umbrella brand
• Further development and consolidation of the corporate design and corporate identity
• Market research, benchmarking
• Coordination of central KIT marketing campaigns
• Planning and implementation of target group-specific projects
• Controlling of marketing measures
• Consulting and support of marketing campaigns and public relations measures at KIT
• Consulting on the conception and design of communication materials
• Campus collection
• Project coordination "KIT Science Week
• Project management "200 years KIT"(intranet)
• Project management of political networking (Intranet)
• Coordination of KIT in external university policy committees